Pool Remodeling
Homes with aging pools ready for resurfacing, remodeling, or deck upgrades.
Property Intelligence Marketing
Stop the Spray and Pray.
Find the exact homes most likely to need your service before you spend another dollar on ads.
HD Precision Marketing uses aerial imagery, AI property intelligence, parcel data, and opportunity scoring to locate high-fit properties, rank them by likelihood to buy, and launch campaigns directly to those households.
Free previews include estimated opportunity ranges and sample target clusters. Full Market Maps include exact scored properties and campaign-ready audiences.
- Score every home
- AI ranks each property by likelihood to buy.
- Target exact homes
- Not ZIP codes or radius. Specific households.
- Launch everywhere
- Direct mail, addressable ads, CTV, retargeting.
Targeted households
1,284
Address-level targeting
Verified
How we're different
Not area targeting. Exact-home targeting.
Most contractor marketing starts with a ZIP code, radius, or broad audience. We start with the property itself. Our system identifies homes showing physical signs of need, ranks each opportunity, and targets the exact households most likely to convert.
HD Property Intelligence
Opportunity scoring engine
High-fit properties
1,284
418 Lakeshore Dr
Score 96 · Pool Remodel Fit
73 Coral Ridge Way
Score 88 · Screen Enclosure Fit
Ranked opportunities
By likelihood to buy
- 196
418 Lakeshore Dr
Pool Remodel Fit
- 292
1227 Magnolia Ct
Paver Sealing Opportunity
- 388
73 Coral Ridge Way
Screen Enclosure Fit
- 484
905 Brookhaven Ln
Pergola Opportunity
- 581
362 Sabal Palm Blvd
Roof Replacement Potential
Campaign deployment
Direct Mail
Delivering
Addressable Ads
Live
CTV / OTT
Live
Retargeting
Queued
The offer ladder
From Preview to Pipeline.
Start with a free read on your market, then scale up only when the opportunity is clear. Every step builds toward booked estimates.
- Step 1
Free Opportunity Preview
A lightweight market read showing estimated opportunity ranges, sample target clusters, and whether your service area is worth deeper analysis.
- Step 2
Market Map
A full property intelligence scan that identifies and ranks real homes by Need Score, Propensity Score, and Total Opportunity Score. Market Maps are paid or included with eligible campaign launches.
- Step 3
Activated Opportunities
Choose how many ranked properties you want to target based on your budget, crew capacity, and growth goals.
- Step 4
Campaign Launch
We build the creative, add your branding, launch direct mail and addressable digital campaigns, drive traffic to a branded landing page, retarget interested homeowners, and report on performance.
We find the homes. We launch the campaign. You close the jobs.
How it works
We find the homes and run the campaign. You close the jobs.
A done-for-you system that turns property intelligence into booked estimates — without the spray and pray.
- 01
Choose Your Service
Pick the service you want to sell — pool remodeling, paver sealing, screen enclosures, pergolas, hardscapes, turf cleaning, roofing, dock building, boat lifts, tree service, or another property-driven trade.
- 02
We Scan and Score Your Market
HD Property Intelligence analyzes aerial imagery, AI-assisted property analysis, parcel data, property records, ownership signals, and buying-propensity indicators to identify and rank the strongest opportunities.
- 03
Choose Your Opportunity Package
Your Market Map may reveal hundreds or thousands of qualified properties. You choose how many ranked opportunities to activate based on your budget, schedule capacity, and growth goals.
- 04
Approve Your Creative
Choose from proven ad, mailer, and landing page concepts built for your service category. We add your logo, brand colors, contact information, offer, and service area.
- 05
We Launch to Exact Households
We send QR-coded mailers and addressable digital ads to the exact homes selected from your Market Map. Campaign traffic goes to a branded landing page built for tracking and conversion.
- 06
We Retarget Interested Homeowners
Homeowners who visit but don't convert can be retargeted through Meta and Google where available, keeping your offer in front of warm prospects.
- 07
You Sell the Work
We handle targeting, creative setup, campaign deployment, landing pages, tracking, retargeting, reporting, and optimization. Your job is to answer the leads, book the estimates, and close the jobs.
Targeting, creative, mail, ads, landing pages, retargeting, and reporting — all handled for you.
The full flow
Service
Market Scan
Opportunity Scores
Opportunity Package
Creative Approval
Mailers + Addressable Ads
Branded Landing Page
Retargeting
Leads
Contractor Sales
Opportunity scoring
Every property gets scored.
We don't just build broad audiences. Every property is ranked by how likely it is to need and buy your service, so your budget goes to the homes that matter most. The exact scoring model is proprietary — here is what it weighs.
Need Score
How strongly the property appears to need the selected service based on visible property signals, aerial imagery, physical features, and service-specific indicators.
Example signals
- Pool age or condition indicators
- Paver driveway or patio presence
- Large uncovered patio or pool area
- Turf area
- Roof age or roof condition concerns
- Dock, boat lift, or waterfront features
- Tree canopy near roofs or pool cages
Propensity Score
How likely the homeowner is to be a good buyer based on property and ownership signals.
Example signals
- Home value
- Owner-occupied status
- Equity indicators
- Purchase date
- Neighborhood quality
- Property type
- Permit-related signals when available
Total Opportunity Score
The combined ranking that helps determine which homes should be targeted first in your campaign.
Need ScoreHigh
Propensity ScoreStrong
Total OpportunityPriority
Homes are ranked from highest to lowest opportunity so you always know where to start.
Your marketing budget should not treat every home the same. Opportunity scoring helps you spend first on the homes most likely to need the service and have the ability to buy.
What we can find
Service-specific property opportunities we can identify and rank.
Every trade has its own buying signals. We read the property, not just the ZIP code, and surface the homes most likely to need your exact service.
Screen Enclosures
Pool homes without enclosures or outdoor spaces that would benefit from protection.
Paver Sealing
Homes with paver driveways, patios, walkways, and pool decks, ranked by size and fit.
Pergolas & Patio Covers
Large uncovered patios and pool areas that are strong candidates for shade structures.
Hardscapes
High-value homes with large lots, existing patios, and upgrade-ready outdoor living.
Dock Builders
Waterfront homes without docks or with clear dock expansion potential.
Roofers
Homes flagged by roof age, visible condition concerns, or replacement potential.
Tree Service
Heavy tree canopy near roofs, pool cages, driveways, and outdoor structures.
Don't see your trade? We map opportunities for more property-driven services.
View all industriesOpportunity packages
Choose how many opportunities to activate.
Your Market Map shows the properties most likely to need your service. From there, you choose how many ranked opportunities you want to activate. Start focused, go aggressive, or prioritize premium opportunity zones depending on your goals.
Focused Launch
For contractors testing a service area or launching a targeted campaign.
- Focused group of ranked opportunities
- Branded mailer creative
- Addressable digital ads
- Branded landing page
- Basic campaign reporting
Most popular
Growth Push
For contractors ready to fill the schedule across a larger service area.
- Larger activated opportunity count
- Direct mail plus addressable ads
- Branded landing page
- Meta/Google retargeting where available
- Performance reporting
- Strategy review
Priority Opportunity Access
For contractors who want preferred access to higher-scoring opportunity clusters and premium campaign zones where available.
- Priority-ranked opportunity selection
- Premium zone activation
- Expanded creative options
- Stronger retargeting layer
- Strategy call and campaign optimization
Opportunity availability may vary by service category, market size, campaign volume, and territory overlap. In larger markets, HD Precision Marketing manages opportunity access to protect campaign quality and reduce overlap.
Verified
Address-level targeting, not ZIP or radius
Ranked
Every property scored by opportunity
9M+
Properties analyzed across markets
1 system
Targeting, creative, mail, ads & retargeting
Example outcomes
View all case studiesExample campaign outcomes.
Illustrative scenarios for property-driven trades. Campaign performance varies by market, service category, offer, budget, and sales follow-up.
Paver Installers
Cut cost per lead 58% by targeting high-value outdoor living homes
We isolated homes with patios, pool decks, and driveways in high-value neighborhoods, then delivered ads only to those addresses.
58%
Lower cost per lead
4.1x
Return on ad spend
Pool Remodeling
Reached 6,400 verified pool-owning homes with one campaign
Property intelligence isolated homes with aging in-ground pools, then addressable ads delivered remodel offers to each address.
6,400
Verified pool homes
3.7x
Return on ad spend
Artificial Turf
Filled the install schedule in two drought-restricted counties
We targeted lawn-conscious homeowners in HOA and water-restricted zones with addressable video on connected TV.
2.9x
Return on ad spend
47%
Lower cost per booking
Want to see what your market is hiding?
Start with a free Opportunity Preview. We'll estimate your market potential, show sample opportunity clusters, and recommend whether a full Market Map makes sense for your service area.
No software to learn. No broad spray-and-pray campaigns. Just ranked opportunities, targeted campaigns, and a clear path to booked estimates.