We find the right homes for you.

See how roofing outreach, Instant Quote, and follow-up work together. We’ll email you to arrange a free demo.

HD Workspace: roofing in Texas and Florida. Local coverage varies.

Free · No obligation · No payment information required

This demo is for HD Workspace roofing in Texas and Florida. For a managed intent campaign in another trade or market, request a campaign review . Audience and market coverage must be confirmed.

Do it yourself.
From one dashboard.

HD finds and ranks the homes. Your team runs the outreach and follow-up in HD Workspace.

  1. 1

    We find the homes

    Roofing opportunities ranked for your service area.

  2. 2

    Reach the homeowner

    Prepare mail, display ads, or a door route.

  3. 3

    Give them a next step

    Your branded Instant Quote page.

  4. 4

    Follow through

    Manage inquiries and record won work.

Actual HD Precision dashboardRoofing test account · Sample data · August 2026

Which homes should
you contact first?

We start with roofs aged 15 years or older. Roofing history and property signals help us rank each eligible home from 0 to 100.

See the reason behind each score before you approve outreach.

An older roof is a starting point. A score helps you prioritize; it is not a roof inspection or a promise that someone will buy.

How eligibility and ranking work

Need considers roofing history. Propensity considers potential buying fit, including available signs of investment in the property. Together they inform the Opportunity Score. Newer roofs and homes with unconfirmed roof ages stay outside the scoring list.

Roofing opportunitiesIllustrative scores
RankProperty & reasonScore /100

Outside the scoring list

Home 01: The roof meets the 15-year minimum. Review the available history before adding this home to your audience.

Demonstration data. The reasons shown are not a calculation of these synthetic scores.

About 2.8× the estimated roofing permit rate.

Preliminary estimate from reconstructed inventory; not a verified sales-conversion rate.

Homes scoring 81–100 had an estimated subsequent roofing permit rate of 0.493%. For homes scoring 80 or below, it was 0.176%.

We review the earlier scores of homes removed after a new roofing permit. Those outcomes help us fine-tune our scoring.

Permit records do not confirm a completed job or a sale won through HD Precision.

Two more places to find your next audience.

Work around a job you won.

Ripple starts with your own won job. Confirm its location, then review eligible nearby homes while your team is working in the area.

How Ripple selects the homes

Start from a CRM suggestion or add a won job yourself. Choose a radius or number of closest eligible homes. Review which opportunities you already own and the cost of new ones before claiming or purchasing and preparing a campaign.

Look around recent roofing activity.

Peer Pulse uses recent roofing permits from supported sources to find eligible neighboring homes. The property named on the permit is excluded.

Why look next door?

Nextdoor’s 2023 survey reported 30% higher odds of planning a renovation within 12 months when a neighbor had recently renovated.

This measures renovation plans, not roofing purchases or HD campaign results. Read the Nextdoor survey.

How Peer Pulse selects the homes

Choose projects by ZIP, pin, or a drawn area in your registered market. Eligible homes within 0.1 mile form the audience; overlapping homes appear once. Targets can extend beyond the selected area’s edge. Review new-opportunity costs before claiming or purchasing.

Coverage and account options vary. A nearby project is context, not proof of buying intent. You review the audience and approve any outreach.

Your offer.
Across mail, display, and the doorstep.

We find the homes. You approve the audience. Pair mailers with geofenced and addressable display using the same roofing offer.

Add your business details to a roofing kit and link it to your Instant Quote page. Review the creative, timing, and spend before launch.

Digital reach varies by provider matching, inventory, and local coverage. Ads may not reach every person or device at a home.

Give your reps a route to follow.

The Door Route app puts each rep’s stops on their phone.

  • Review the homes HD finds and assign a route
  • Open Google or Apple Maps for directions
  • Record the outcome at each door
Connect the hanger to the response
Explore a visit outcome

Illustrative walkthrough using actual app labels. No live addresses or activity.

What happened at the door?

The rep records the visit and can add a note. Your team decides when to return or arrange another follow-up.

Reps can pause and resume. Owners review progress, notes, and photo evidence. Saving needs a connection; a recorded visit does not create a lead or calendar booking.

Give homeowners
a reason to respond.

Let homeowners see a new roof on their own home before they call. Your branded Instant Quote page gives them a place to start.

  • Start with Street View or their own photo
  • Try your available roof materials and colors
  • Compare old and new with the before-and-after slider
  • Review an estimate range and share their details

Your team confirms measurements, product choices, appearance, and final pricing. The image is a generated preview.

Their home. Their new shingles. Side by side.Actual app screenshot: new roof on the left, existing roof on the right. Homeowners move the slider in the quote tool to compare the two.
Explore HD Instant Roof Quote

See what turns into a job.

Connect inquiries to their campaigns. Keep appointments, proposals, and won jobs in the same workspace.

From mailer to Instant Quote.

  1. Scan the mailer.The QR opens your branded Instant Quote page.
  2. Confirm the home.The mailed property’s address is already filled in.
  3. Explore a new roof.Choose roofing options and share contact details.
How the property connection works
Mailers
Each home has a campaign link. A postcard and letter to that home can share it.
Door hangers
The rep records the Hanger ID and a delivery photo to connect it to the home.
Shared codes
A forwarded code still points to the original property. The homeowner confirms the address.
Tracking
Supported forms carry campaign context into the inquiry. A scan alone does not identify a person or count as a sale.
Follow an example from response to won work

Illustrative connected campaign · No live activity or customer results.

Record the source.

A mailer’s QR identifies its campaign and assigned property. A link from a display ad identifies the campaign; the homeowner’s property is collected separately.

Link activity, not a confirmed inquiry

Plan the next campaign with what you learned.

See which inquiries moved forward and which homes need follow-up.

Your team decides what to try next. Outcomes do not automatically retrain scores or prove who will buy.

Know what you’re
paying for.

You approve the audience, creative, and campaign spend. We’ll walk through the costs before you commit.

Platform access
The workspace and tools your team uses to plan campaigns and manage follow-up.
Opportunity purchases
The property opportunities you choose to acquire for your account.
Campaign execution
Creative, media, printing, and delivery for the campaign you review and approve.

Want a hand? Growth Operator early-access assistance with planning, creative, and campaign preparation can be scoped separately. You keep control of approvals.

Get your demo now!

See it in your service area.

Get your demo now!

Before we talk.

Five questions roofing contractors ask.

What’s next for HD Workspace.

More Workspace tools, trades, and states are planned. These software additions are not available to purchase yet.

Upcoming Workspace tools
Geofenced CTV
Connected-TV placements for eligible household audiences, subject to provider matching and inventory.
Automatically generated ads
Ad variations built from your branding and offer, ready for your review and approval.
Future Workspace trades
  • Pavers
  • Pool screens
  • Turf cleaning
  • Pergolas & outdoor shade
  • Driveways
  • Tree trimming
  • Pool cleaning
  • Fence repair

No Workspace expansion dates are announced. HD Workspace currently supports roofing in Texas and Florida, with local coverage confirmed by area.

Managed intent campaigns are a separate service, with audience and market coverage confirmed through a campaign review.

Explore managed campaigns Ask about Workspace expansion