HD Precision MarketingHD Precision Marketing
Market Maps

See the homes most likely to buy.

A Market Map shows where your best opportunities are hiding, ranked by property need, homeowner fit, and campaign potential.

How to start

Three steps, from free preview to live campaign.

Start with a free read on your market, move to a full property scan when you're ready, then activate the opportunities that fit your goals.

Step 1

Free Opportunity Preview

Free

See whether your market has enough visible opportunity before committing to a full scan. We review your service area and provide an estimated opportunity range, sample target clusters, and a recommended campaign direction.

  • Estimated opportunity range
  • Sample target clusters
  • Recommended campaign direction
  • Honest read on market fit

An estimate based on available market indicators and sample analysis, not a full property scan.

Get a Free Opportunity Preview
Step 2Core offer

Full Market Map

Paid or campaign-credited

The full property intelligence scan. We identify and score actual properties in your service area using aerial imagery, AI-assisted property analysis, parcel and property data, and opportunity scoring.

  • Ranked opportunity counts
  • Property score bands
  • Target clusters
  • Campaign-ready audience list
  • Recommended activated opportunity package
  • Direct mail and digital campaign plan

Market Maps are paid or credited toward your first campaign when you launch within a qualifying window.

Build My Market Map
Step 3

Activated Opportunity Campaign

Scales with your launch

After your Market Map is built, choose how many ranked opportunities you want to activate. Start with a focused launch, expand into a growth push, or request priority opportunity access where available.

  • Focused launch, growth push, or priority access
  • Direct mail plus addressable ads
  • Branded landing page
  • Retargeting layer
  • Performance reporting and strategy calls

Opportunity availability may vary by service category, territory, and campaign capacity.

See Activation Options
What is a Market Map?

A property intelligence report for your service and territory.

We analyze homes using aerial imagery, AI property intelligence, parcel data, and ownership and property signals to identify which households are most likely to need your service, before you spend a dollar on advertising.

Market Map showing clusters of high-opportunity homes across a service territory
What you receive

Everything you need to launch with confidence.

Each Market Map is a complete, ready-to-act report tailored to your trade and service area.

Qualified household count

The total number of homes in your territory that match your ideal customer profile.

Ranked opportunity list

A summary of your highest-opportunity households, ordered by likelihood to buy.

Service-specific insights

Property-level signals that matter for your trade, surfaced for every qualified home.

Map of target clusters

A visual map showing where your best opportunities are concentrated across the area.

Recommended channels

The campaign channels best suited to reach your specific audience and budget.

Estimated campaign strategy

A high-level plan for how to approach your market and sequence your outreach.

Audience plan

A direct mail and digital audience plan built around your ranked household list.

Next-step recommendations

Clear, prioritized actions to turn your Market Map into booked jobs.

How properties are ranked

Every home earns a score.

Need Score

How likely the property itself needs your service.

  • Property features and condition signals
  • Service-specific opportunity indicators
  • Age and upgrade potential

Propensity Score

How likely the homeowner is to act.

  • Ownership and tenure signals
  • Neighborhood and home-value fit
  • Buyer-readiness indicators

Total Opportunity Score

The combined priority ranking.

  • Need and Propensity weighted together
  • Ranks every home in your territory
  • Focuses budget on the best homes first
Example Market Maps

Built for your trade.

Each Market Map surfaces the property signals that matter most for your specific service.

Pool Remodelers

Aging in-ground pools and dated pool decks ready for renovation.

Paver Sealing Companies

Homes with paver driveways, patios, and walkways due for resealing.

Screen Enclosure Builders

Pool and patio homes without enclosures in enclosure-heavy markets.

Pergola Builders

Open patios and outdoor living spaces with pergola potential.

Roofers

Homes with aging or weathered roofs likely nearing replacement.

Dock & Boat Lift Companies

Waterfront properties with docks, seawalls, and lift opportunities.

Artificial Turf Cleaners

Homes with existing turf and pet-owner signals needing maintenance.

From map to campaign

One connected funnel, end to end.

  1. 01Free Opportunity Preview
  2. 02Full Market Map
  3. 03Choose Activated Opportunities
  4. 04Creative Approval
  5. 05Direct Mail + Addressable Ads
  6. 06Branded Landing Page
  7. 07Retargeting
  8. 08Leads
  9. 09Contractor Closes Jobs
Good to know
  • Free previews show estimated ranges, not exact property lists.
  • Full Market Maps are required for exact property scoring and campaign launch.
  • Opportunity availability may vary by service category, territory, and campaign capacity.
  • In larger markets, opportunity access may be managed to protect campaign quality and reduce contractor overlap.

Start with a free Opportunity Preview.

See whether your market has enough visible opportunity before committing to a full scan, no cost, no pressure.