Cabinet-focused updates
Introduce cabinet work your company actually offers and distinguish it from a complete kitchen remodel.
Make your company part of their kitchen remodel plans.
HD Precision manages campaigns for kitchen remodeling contractors. We help turn possible renovation interest into a focused introduction to your company and an included page where homeowners can describe the kitchen project they are considering.
$650/month management + $1.50/mailer
Supported instant quote or branded campaign landing page included.
We review the audience and availability for your service area before planning a campaign.
Illustrative postcard front · Kitchen Remodeling · customized before launch
Your included estimate-request pageA useful next step for the homeowner.
What is intent data?
A clue that someone may be planning a project.
“Intent” means interest in doing something. Intent data uses available research signals to suggest which types of projects people may be considering. For your business, it helps focus marketing on a relevant audience in your service area.
You don’t need to buy a list and figure out what to do next. HD reviews the audience, prepares your message, coordinates outreach, and connects homeowners to a quote or inquiry page.
Picture a homeowner considering cabinet-focused updates.
They may be comparing options, reading about the project, or looking for a contractor. Relevant signals can suggest interest in that kind of work.
After an audience and service-area review, an approved campaign can introduce your business with a postcard and a simple way to request a quote.
Illustrative example. We do not see each person’s exact search history, identify everyone researching, or know for certain who will buy.
An audience is a starting point. An inquiry is a response.
People in an intent audience have not necessarily contacted your company. The campaign helps them take that next step. Your team then confirms fit and follows up.
Know whether they mean new cabinets or a whole new layout.
Kitchen inquiries can range from a cabinet-focused update to a renovation involving the entire room. A clear message and a short project brief help your team begin the right conversation without forcing a homeowner to settle every design decision first.
Broader kitchen renovations
Invite homeowners to describe combined changes to finishes, storage, work surfaces, or other parts of their kitchen.
Full remodels with layout changes
Give larger projects a distinct path, with design, structure, plumbing, and electrical needs assessed by the appropriate professionals.
Keep the audience focused. Keep renovation interest separate from shopping for appliances, cookware, inexpensive accessories, and DIY supplies that do not indicate a contractor-led kitchen project.
How your kitchen remodeling campaign works.
HD manages audience selection, setup, creative, coordinated outreach, and measurement. Your team owns the homeowner conversation and final project assessment.
- 01
A kitchen change is being explored
Research about a remodel may indicate possible project interest, without establishing the desired scope or budget.
- 02
Review the renovation audience
We review available coverage and the cabinet-update, renovation, or full-remodel work your company wants to discuss.
- 03
Introduce the right remodel offer
Approved creative speaks to the selected scope and invites a project inquiry through a tracked QR link.
- 04
Share the kitchen plan
The included page asks about renovation type, possible layout changes, timing, and optional budget expectations, along with location and contact details.
- 05
Discuss design and project scope
Your team follows up to clarify goals, existing conditions, design needs, and the consultation required before a proposal.
- 06
Measure project conversations
Review attributable inquiries with the project categories and follow-up outcomes your team records, rather than assuming every response is a full remodel.
Kitchen Remodeling:
a project they can picture.
A cabinet update, a broader renovation, or a new layout—tell us where you want to begin. Start a project conversation with our remodeling team.
Two-sided 6×9 creative, customized with your approved branding, services, service area, and a unique QR link to your homeowner destination.
View full-size mailer (opens in a new tab)An included page that starts the kitchen conversation.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Your contractor-branded project page distinguishes lighter updates from broader renovations and full remodels. It gathers useful context, shows actual work when supplied, and directs the inquiry to your approved lead destination.
- Distinct cabinet-update, renovation, and full-remodel choices
- Short project questions with optional budget context
- Your branding and actual supplied kitchen project photos
- Approved inquiry routing and campaign attribution
Your included campaign page
- Your contractor branding and relevant project messaging
- A mobile-friendly page with an estimate or consultation call to action
- A short homeowner form and approved contact options
- Your verified service area
- Actual contractor photos and trust details when supplied
- Attribution and inquiry tracking connected to your approved lead destination
Built for one next step:
“Let’s talk about my project.”
Your homeowner page presents the project clearly and makes it easy to get in touch. This is included with campaigns without an existing supported instant quote.
- Your contractor branding and relevant project messaging
- A mobile-friendly page with an estimate or consultation call to action
- A short homeowner form and approved contact options
- Your verified service area
- Actual contractor photos and trust details when supplied
- Attribution and inquiry tracking connected to your approved lead destination
Illustrative page outline · not a live contractor website
Tell us about your kitchen project
Your business name and approved project messaging
- Show the service. Actual contractor photos and supplied trust details.
- Ask what matters. Cabinet update, broader renovation, or full remodel · Whether layout changes are being considered · Desired project timing
- Connect the inquiry. Route it to your approved lead destination.
Final scope and pricing come from your contractor. The example is an outline, so it does not collect homeowner information.
Start with the right questions.
A useful inquiry helps your team understand the project before the first call. Keep the homeowner’s first step simple.
- Cabinet update, broader renovation, or full remodel
- Whether layout changes are being considered
- Desired project timing
- Optional budget expectations
- Service location and homeowner contact information
What your team does next
Clarify the desired scope and arrange the right consultation. Design choices, existing conditions, structural changes, plumbing, electrical work, and material selections need review before a firm proposal. An early inquiry need not contain a finished design.
Campaign inquiries go to your approved destination. The campaign review form below goes to HD Precision and is for contractors.
A different QR link.
A clearer connection.
A variable QR code is a unique link printed on each recipient’s mailer. The postcard design can stay the same while the link changes from piece to piece.
When someone scans it, the visit can be connected to that mailer. A completed inquiry can then be connected to the same campaign.
A scan identifies a mailed link, not necessarily the person using it. Shared mailers and untracked responses affect attribution. A scan alone does not prove a sale.One mailer. One trackable path.
- Printed postcardUnique recipient link
- QR scanCampaign-linked visit
- Form submittedAttributed inquiry
Illustrative tracking sequence
Your message can travel together.
Direct mail introduces the project. Optional Meta ads and eligible email outreach can reinforce the same message and point to the same quote or inquiry page.
Meta management · $350/month
Use the same source audience on Facebook and Instagram. Matching and ad delivery vary; not every mailed household will match or see an ad. Advertising spend is additional.
Email campaign · $150/month
Use eligible email contacts from the same source audience, with appropriate permissions and unsubscribe handling. Having an email address alone does not establish permission to send.
They visited.
Keep the conversation going.
Someone can explore your website and leave without filling out a form. Website Visitor Retargeting helps you build follow-up audiences from eligible visits.
A tracking pixel is a small piece of code added to your site. It helps register visits. With visitor matching, some visits can be connected to available contact or household information—even when the visitor does not submit a form.
Optional add-on: $350/month
One visit can lead to another opportunity to be seen.
- Mailers: follow up when an eligible postal address can be matched.
- Meta ads: build an audience for Facebook and Instagram, subject to platform matching and delivery.
- Email: follow up with eligible matched contacts when appropriate permissions are in place.
Some visitors cannot be matched. We review your website setup, available data, privacy choices, and channel eligibility before activation. A matched email address alone does not establish permission to send.
The $350 monthly option is separate from mailer costs, Meta management and ad spend, and the optional email campaign. No tracking is installed or outreach started by this inquiry.
Include it in your planning estimateA clear plan.
A clear monthly cost.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Campaign management
$650/month
Core managed service
- Audience selection and review
- Campaign setup and creative
- Approved daily mail workflow
- Included conversion destination
- Variable QR and inquiry tracking
Direct mail
$1.50/mailer
Based on approved mail volume
- Two-sided 6×9 postcard
- Your branding and call to action
- Unique tracking link per piece
Meta management
$350/month
Optional · ad spend additional
- Facebook and Instagram
- Same source audience as mail
- Subject to platform matching
Email campaign
$150/month
Optional · eligible contacts only
- Same source audience
- Appropriate email permissions
- Unsubscribe requests honored
Visitor retargeting
$350/month
Optional · separate from Meta
- Website tracking pixel setup
- Visitor matching
- Eligible audiences for follow-up
Plan your monthly budget
Estimated monthly total$1,400$650 + $750 in mailPlanning example, not a charge. Excludes Meta ad spend and any applicable taxes. Audience size and custom scopes need a campaign review.
Request a Campaign Review.
Tell us about your kitchen remodeling business and where you work. We’ll review the available audience, your project focus, and the best next step for homeowners.
- 1 Share your industry and service area.
- 2 Review audience fit, creative, and budget.
- 3 Approve a campaign before any launch.
This form goes to HD Precision for a contractor campaign review. It does not create an account, start billing, launch outreach, or submit a homeowner project.
Kitchen Remodeling campaign questions.
Can we focus on full remodels instead of cabinet-only work?
Yes. The campaign can explain the scope you take on, subject to audience availability. The inquiry page can ask about layout changes and the broader renovation so your team understands the homeowner's expectations.
What if the homeowner has ideas but no completed design?
That is a reasonable starting point for a project inquiry. A short description, possible layout changes, and timing give your team context for a consultation without requiring a finished plan.
Will appliance shoppers count as kitchen remodeling interest?
The campaign brief should distinguish contractor-led renovation from appliance, cookware, and accessory shopping. Audience review sets the relevant focus; an interest signal still does not guarantee a remodeling project.
Must we publish a minimum project budget?
No minimum is invented for the campaign. Any contractor-specific project requirements must come from your approved service information. Budget expectations can be optional context for the initial inquiry.
What is the website tracking pixel option?
Website Visitor Retargeting is an optional $350/month add-on, separate from Meta management. A small tracking tag on your site helps register eligible visits. Visitor matching can connect some visits to contact or household information, even without a form submission. Available matches can support mail, Meta and eligible email follow-up. Matching is not guaranteed, and setup, permissions and channel eligibility must be reviewed. Mailers, Meta management and ad spend, and email campaign fees remain separate.
Do I need an instant-quote tool?
No. Where a supported instant-quote experience already exists, we can use it. Otherwise, your managed campaign includes a contractor-branded landing page that helps homeowners request an estimate or consultation.
Is the landing page included?
Yes. For campaigns without an existing supported instant-quote experience, a contractor-branded lead-generation landing page is included with the managed service. It is a focused campaign destination; it does not include a full business website, unlimited revisions, or custom estimating software.
Looking for HD Workspace?
Our roofing software and property-intelligence product is separate from managed intent campaigns. Workspace currently focuses on roofing in Texas and Florida, with local coverage confirmed by area.