Exterior house painting
Introduce your exterior painting service and invite homeowners to describe the home and what they want refreshed.
Put your painting company in their next home project.
HD Precision manages campaigns for residential painting contractors. We connect a reviewed audience's possible project interest to a clear service message and an included page for interior, exterior, or combined painting inquiries.
$650/month management + $1.50/mailer
Supported instant quote or branded campaign landing page included.
We review the audience and availability for your service area before planning a campaign.
Illustrative postcard front · Painting · customized before launch
Your included estimate-request pageA useful next step for the homeowner.
What is intent data?
A clue that someone may be planning a project.
“Intent” means interest in doing something. Intent data uses available research signals to suggest which types of projects people may be considering. For your business, it helps focus marketing on a relevant audience in your service area.
You don’t need to buy a list and figure out what to do next. HD reviews the audience, prepares your message, coordinates outreach, and connects homeowners to a quote or inquiry page.
Picture a homeowner considering exterior house painting.
They may be comparing options, reading about the project, or looking for a contractor. Relevant signals can suggest interest in that kind of work.
After an audience and service-area review, an approved campaign can introduce your business with a postcard and a simple way to request a quote.
Illustrative example. We do not see each person’s exact search history, identify everyone researching, or know for certain who will buy.
An audience is a starting point. An inquiry is a response.
People in an intent audience have not necessarily contacted your company. The campaign helps them take that next step. Your team then confirms fit and follows up.
Make it easy to ask about the rooms—or the whole house.
Homeowners should not have to calculate wall area before contacting a painter. A short inquiry can tell your team whether the work is inside, outside, or both, then let you confirm surfaces, preparation, access, and the estimate during follow-up.
Whole-home or multi-room interiors
Speak directly to interior projects, with rooms and desired work discussed by the homeowner rather than inferred from an exterior image.
Trim, doors, and cabinets
Include these project types only when your company offers them, with the appropriate preparation and finish discussion left to your team.
Keep the audience focused. Keep residential painting service interest separate from art, automotive paint, supplies, DIY tutorials, and commercial procurement.
How your painting campaign works.
HD manages audience selection, setup, creative, coordinated outreach, and measurement. Your team owns the homeowner conversation and final project assessment.
- 01
A painting project is on their mind
Research can suggest possible interest in residential painting. It does not reveal interior surfaces, room condition, or readiness to hire.
- 02
Review the residential audience
We review coverage and align the message with interior, exterior, or the painting services your company offers.
- 03
Send a clear painting invitation
Approved creative introduces your painting service and directs homeowners to a simple estimate request using a tracked QR link.
- 04
Keep the request short
The included page asks interior, exterior, or both; a project description; location; and contact details. Timing and photos can be optional.
- 05
Confirm surfaces and preparation
Your team follows up about the work, condition, access, finish preferences, and the visit or review needed for an estimate.
- 06
Measure estimate requests
Review attributable visits and inquiries with your team's follow-up. The campaign does not turn a scan or rough description into a confirmed job.
Painting:
a project they can picture.
Planning exterior painting or a refresh across the rooms you use every day? Tell our team what you have in mind and request an estimate.
Two-sided 6×9 creative, customized with your approved branding, services, service area, and a unique QR link to your homeowner destination.
View full-size mailer (opens in a new tab)An included painting estimate-request page.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Your contractor-branded page makes it easy to ask about a painting project without asking them to measure every detail first. It keeps initial questions short and sends inquiries to the approved destination for your team's follow-up.
- Explicit interior, exterior, and combined-project choices
- A short description with optional timing or photos
- Your actual painting services, branding, and supplied work photos
- Approved inquiry routing and campaign attribution
Your included campaign page
- Your contractor branding and relevant project messaging
- A mobile-friendly page with an estimate or consultation call to action
- A short homeowner form and approved contact options
- Your verified service area
- Actual contractor photos and trust details when supplied
- Attribution and inquiry tracking connected to your approved lead destination
Built for one next step:
“Let’s talk about my project.”
Your homeowner page presents the project clearly and makes it easy to get in touch. This is included with campaigns without an existing supported instant quote.
- Your contractor branding and relevant project messaging
- A mobile-friendly page with an estimate or consultation call to action
- A short homeowner form and approved contact options
- Your verified service area
- Actual contractor photos and trust details when supplied
- Attribution and inquiry tracking connected to your approved lead destination
Illustrative page outline · not a live contractor website
Request a painting estimate
Your business name and approved project messaging
- Show the service. Actual contractor photos and supplied trust details.
- Ask what matters. Interior, exterior, or both · A short project description · Service location
- Connect the inquiry. Route it to your approved lead destination.
Final scope and pricing come from your contractor. The example is an outline, so it does not collect homeowner information.
Start with the right questions.
A useful inquiry helps your team understand the project before the first call. Keep the homeowner’s first step simple.
- Interior, exterior, or both
- A short project description
- Service location
- Homeowner contact information
- Optional timing and project photos
What your team does next
Review the description and confirm the surfaces, condition, preparation, access, and finish expectations. Ask the homeowner about interior work directly; exterior imagery cannot establish interior conditions or a final painting price.
Campaign inquiries go to your approved destination. The campaign review form below goes to HD Precision and is for contractors.
A different QR link.
A clearer connection.
A variable QR code is a unique link printed on each recipient’s mailer. The postcard design can stay the same while the link changes from piece to piece.
When someone scans it, the visit can be connected to that mailer. A completed inquiry can then be connected to the same campaign.
A scan identifies a mailed link, not necessarily the person using it. Shared mailers and untracked responses affect attribution. A scan alone does not prove a sale.One mailer. One trackable path.
- Printed postcardUnique recipient link
- QR scanCampaign-linked visit
- Form submittedAttributed inquiry
Illustrative tracking sequence
Your message can travel together.
Direct mail introduces the project. Optional Meta ads and eligible email outreach can reinforce the same message and point to the same quote or inquiry page.
Meta management · $350/month
Use the same source audience on Facebook and Instagram. Matching and ad delivery vary; not every mailed household will match or see an ad. Advertising spend is additional.
Email campaign · $150/month
Use eligible email contacts from the same source audience, with appropriate permissions and unsubscribe handling. Having an email address alone does not establish permission to send.
They visited.
Keep the conversation going.
Someone can explore your website and leave without filling out a form. Website Visitor Retargeting helps you build follow-up audiences from eligible visits.
A tracking pixel is a small piece of code added to your site. It helps register visits. With visitor matching, some visits can be connected to available contact or household information—even when the visitor does not submit a form.
Optional add-on: $350/month
One visit can lead to another opportunity to be seen.
- Mailers: follow up when an eligible postal address can be matched.
- Meta ads: build an audience for Facebook and Instagram, subject to platform matching and delivery.
- Email: follow up with eligible matched contacts when appropriate permissions are in place.
Some visitors cannot be matched. We review your website setup, available data, privacy choices, and channel eligibility before activation. A matched email address alone does not establish permission to send.
The $350 monthly option is separate from mailer costs, Meta management and ad spend, and the optional email campaign. No tracking is installed or outreach started by this inquiry.
Include it in your planning estimateA clear plan.
A clear monthly cost.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Campaign management
$650/month
Core managed service
- Audience selection and review
- Campaign setup and creative
- Approved daily mail workflow
- Included conversion destination
- Variable QR and inquiry tracking
Direct mail
$1.50/mailer
Based on approved mail volume
- Two-sided 6×9 postcard
- Your branding and call to action
- Unique tracking link per piece
Meta management
$350/month
Optional · ad spend additional
- Facebook and Instagram
- Same source audience as mail
- Subject to platform matching
Email campaign
$150/month
Optional · eligible contacts only
- Same source audience
- Appropriate email permissions
- Unsubscribe requests honored
Visitor retargeting
$350/month
Optional · separate from Meta
- Website tracking pixel setup
- Visitor matching
- Eligible audiences for follow-up
Plan your monthly budget
Estimated monthly total$1,400$650 + $750 in mailPlanning example, not a charge. Excludes Meta ad spend and any applicable taxes. Audience size and custom scopes need a campaign review.
Request a Campaign Review.
Tell us about your painting business and where you work. We’ll review the available audience, your project focus, and the best next step for homeowners.
- 1 Share your industry and service area.
- 2 Review audience fit, creative, and budget.
- 3 Approve a campaign before any launch.
This form goes to HD Precision for a contractor campaign review. It does not create an account, start billing, launch outreach, or submit a homeowner project.
Painting campaign questions.
Does this cover interior painting as well as exterior work?
Yes. Interior painting has an explicit place in the campaign, including whole-home and multi-room projects. The homeowner identifies the work; we do not infer interior condition from an exterior image.
Do homeowners have to measure every room?
No. The initial page asks for a short description, whether the work is inside or outside, location, and contact details. Your team can request the measurements or visit needed for a proper estimate.
Can we include cabinets and trim?
Yes, when your company offers those services. The message should name the offered work and avoid implying that every painter provides cabinet finishing or other specialty services.
What is the website tracking pixel option?
Website Visitor Retargeting is an optional $350/month add-on, separate from Meta management. A small tracking tag on your site helps register eligible visits. Visitor matching can connect some visits to contact or household information, even without a form submission. Available matches can support mail, Meta and eligible email follow-up. Matching is not guaranteed, and setup, permissions and channel eligibility must be reviewed. Mailers, Meta management and ad spend, and email campaign fees remain separate.
Do I need an instant-quote tool?
No. Where a supported instant-quote experience already exists, we can use it. Otherwise, your managed campaign includes a contractor-branded landing page that helps homeowners request an estimate or consultation.
Is the landing page included?
Yes. For campaigns without an existing supported instant-quote experience, a contractor-branded lead-generation landing page is included with the managed service. It is a focused campaign destination; it does not include a full business website, unlimited revisions, or custom estimating software.
Looking for HD Workspace?
Our roofing software and property-intelligence product is separate from managed intent campaigns. Workspace currently focuses on roofing in Texas and Florida, with local coverage confirmed by area.