Driveway replacement
Speak to homeowners considering removal and replacement of an existing residential driveway.
Be the concrete contractor they call for a fresh start.
HD Precision manages campaigns for residential concrete installers. We focus the message on driveway replacement, extensions, or patios and give homeowners an included branded page to request a project estimate.
$650/month management + $1.50/mailer
Supported instant quote or branded campaign landing page included.
We review the audience and availability for your service area before planning a campaign.
Illustrative postcard front · Concrete Driveways · customized before launch
Your included estimate-request pageA useful next step for the homeowner.
What is intent data?
A clue that someone may be planning a project.
“Intent” means interest in doing something. Intent data uses available research signals to suggest which types of projects people may be considering. For your business, it helps focus marketing on a relevant audience in your service area.
You don’t need to buy a list and figure out what to do next. HD reviews the audience, prepares your message, coordinates outreach, and connects homeowners to a quote or inquiry page.
Picture a homeowner considering driveway replacement.
They may be comparing options, reading about the project, or looking for a contractor. Relevant signals can suggest interest in that kind of work.
After an audience and service-area review, an approved campaign can introduce your business with a postcard and a simple way to request a quote.
Illustrative example. We do not see each person’s exact search history, identify everyone researching, or know for certain who will buy.
An audience is a starting point. An inquiry is a response.
People in an intent audience have not necessarily contacted your company. The campaign helps them take that next step. Your team then confirms fit and follows up.
A concrete project is more than a square-foot number.
Replacement, a new extension, and a patio involve different preparation and site questions. The campaign should bring your team a useful project conversation, with room to confirm demolition, access, finish, and the actual installation scope.
Driveway extensions
Invite a conversation about additional driveway space, with layout and local requirements confirmed by the contractor.
Concrete patios
Introduce new or replacement patio work when offered, with finish and preparation discussed during follow-up.
Keep the audience focused. Exclude DIY patches, concrete material purchases, and commercial paving. Paver driveways and paver patios belong on the separate hardscaping campaign page.
How your concrete driveways campaign works.
HD manages audience selection, setup, creative, coordinated outreach, and measurement. Your team owns the homeowner conversation and final project assessment.
- 01
A driveway or patio is being planned
Relevant research can suggest interest in residential concrete work, without confirming a surface's condition or exact dimensions.
- 02
Review the concrete audience
We review audience coverage for your service area and distinguish replacement, extension, and patio projects from unrelated concrete interest.
- 03
Introduce your installation work
An approved mailer presents the selected concrete project and a tracked QR link to the estimate-request page.
- 04
Request an estimate
The included page asks about approximate area, new installation versus replacement, finish ideas, and timing.
- 05
Confirm preparation and access
Your team follows up to review demolition, site access, drainage, and the installation details needed for a proposal.
- 06
Measure project inquiries
Connect trackable visits and submissions with your team's follow-up, without treating a page view as a confirmed concrete job.
Concrete Driveways:
a project they can picture.
Tell us what you want to replace, extend, or create. Start with a project request and let our team confirm the details for your estimate.
Two-sided 6×9 creative, customized with your approved branding, services, service area, and a unique QR link to your homeowner destination.
View full-size mailer (opens in a new tab)An included page for concrete estimate requests.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Your branded page gives homeowners a simple way to describe the area and type of work. It connects requests to your approved destination while leaving final measurements and pricing to your team.
- Clear residential concrete project choices
- A short estimate-request form with approximate area
- Your approved contact details and service-area information
- Campaign attribution and approved inquiry routing
Your included campaign page
- Your contractor branding and relevant project messaging
- A mobile-friendly page with an estimate or consultation call to action
- A short homeowner form and approved contact options
- Your verified service area
- Actual contractor photos and trust details when supplied
- Attribution and inquiry tracking connected to your approved lead destination
Built for one next step:
“Let’s talk about my project.”
Your homeowner page presents the project clearly and makes it easy to get in touch. This is included with campaigns without an existing supported instant quote.
- Your contractor branding and relevant project messaging
- A mobile-friendly page with an estimate or consultation call to action
- A short homeowner form and approved contact options
- Your verified service area
- Actual contractor photos and trust details when supplied
- Attribution and inquiry tracking connected to your approved lead destination
Illustrative page outline · not a live contractor website
Request a concrete estimate
Your business name and approved project messaging
- Show the service. Actual contractor photos and supplied trust details.
- Ask what matters. Driveway replacement, extension, or patio · Approximate area · New installation or existing-surface removal
- Connect the inquiry. Route it to your approved lead destination.
Final scope and pricing come from your contractor. The example is an outline, so it does not collect homeowner information.
Start with the right questions.
A useful inquiry helps your team understand the project before the first call. Keep the homeowner’s first step simple.
- Driveway replacement, extension, or patio
- Approximate area
- New installation or existing-surface removal
- Finish preference, access, and timing
- Service location and contact information
What your team does next
Review the project with the homeowner and arrange site verification. Demolition, grading, drainage, preparation, reinforcement, access, and local requirements may affect scope and price; the campaign does not determine those from interest data.
Campaign inquiries go to your approved destination. The campaign review form below goes to HD Precision and is for contractors.
A different QR link.
A clearer connection.
A variable QR code is a unique link printed on each recipient’s mailer. The postcard design can stay the same while the link changes from piece to piece.
When someone scans it, the visit can be connected to that mailer. A completed inquiry can then be connected to the same campaign.
A scan identifies a mailed link, not necessarily the person using it. Shared mailers and untracked responses affect attribution. A scan alone does not prove a sale.One mailer. One trackable path.
- Printed postcardUnique recipient link
- QR scanCampaign-linked visit
- Form submittedAttributed inquiry
Illustrative tracking sequence
Your message can travel together.
Direct mail introduces the project. Optional Meta ads and eligible email outreach can reinforce the same message and point to the same quote or inquiry page.
Meta management · $350/month
Use the same source audience on Facebook and Instagram. Matching and ad delivery vary; not every mailed household will match or see an ad. Advertising spend is additional.
Email campaign · $150/month
Use eligible email contacts from the same source audience, with appropriate permissions and unsubscribe handling. Having an email address alone does not establish permission to send.
They visited.
Keep the conversation going.
Someone can explore your website and leave without filling out a form. Website Visitor Retargeting helps you build follow-up audiences from eligible visits.
A tracking pixel is a small piece of code added to your site. It helps register visits. With visitor matching, some visits can be connected to available contact or household information—even when the visitor does not submit a form.
Optional add-on: $350/month
One visit can lead to another opportunity to be seen.
- Mailers: follow up when an eligible postal address can be matched.
- Meta ads: build an audience for Facebook and Instagram, subject to platform matching and delivery.
- Email: follow up with eligible matched contacts when appropriate permissions are in place.
Some visitors cannot be matched. We review your website setup, available data, privacy choices, and channel eligibility before activation. A matched email address alone does not establish permission to send.
The $350 monthly option is separate from mailer costs, Meta management and ad spend, and the optional email campaign. No tracking is installed or outreach started by this inquiry.
Include it in your planning estimateA clear plan.
A clear monthly cost.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Campaign management
$650/month
Core managed service
- Audience selection and review
- Campaign setup and creative
- Approved daily mail workflow
- Included conversion destination
- Variable QR and inquiry tracking
Direct mail
$1.50/mailer
Based on approved mail volume
- Two-sided 6×9 postcard
- Your branding and call to action
- Unique tracking link per piece
Meta management
$350/month
Optional · ad spend additional
- Facebook and Instagram
- Same source audience as mail
- Subject to platform matching
Email campaign
$150/month
Optional · eligible contacts only
- Same source audience
- Appropriate email permissions
- Unsubscribe requests honored
Visitor retargeting
$350/month
Optional · separate from Meta
- Website tracking pixel setup
- Visitor matching
- Eligible audiences for follow-up
Plan your monthly budget
Estimated monthly total$1,400$650 + $750 in mailPlanning example, not a charge. Excludes Meta ad spend and any applicable taxes. Audience size and custom scopes need a campaign review.
Request a Campaign Review.
Tell us about your concrete driveways business and where you work. We’ll review the available audience, your project focus, and the best next step for homeowners.
- 1 Share your industry and service area.
- 2 Review audience fit, creative, and budget.
- 3 Approve a campaign before any launch.
This form goes to HD Precision for a contractor campaign review. It does not create an account, start billing, launch outreach, or submit a homeowner project.
Concrete Driveways campaign questions.
Can we focus only on full driveway replacements?
Yes. The campaign can be framed around residential replacement, subject to reviewed audience availability. The message should distinguish a replacement project from patching or material purchases.
Does the page include a concrete price calculator?
No new estimating engine is included. The branded page collects the homeowner's project details so your team can confirm measurements, preparation, access, and a suitable proposal.
What if we also install pavers?
Pavers have a related industry page and can use their own service message. Keeping the project choices clear helps homeowners reach the appropriate estimate path for concrete or hardscaping.
What is the website tracking pixel option?
Website Visitor Retargeting is an optional $350/month add-on, separate from Meta management. A small tracking tag on your site helps register eligible visits. Visitor matching can connect some visits to contact or household information, even without a form submission. Available matches can support mail, Meta and eligible email follow-up. Matching is not guaranteed, and setup, permissions and channel eligibility must be reviewed. Mailers, Meta management and ad spend, and email campaign fees remain separate.
Do I need an instant-quote tool?
No. Where a supported instant-quote experience already exists, we can use it. Otherwise, your managed campaign includes a contractor-branded landing page that helps homeowners request an estimate or consultation.
Is the landing page included?
Yes. For campaigns without an existing supported instant-quote experience, a contractor-branded lead-generation landing page is included with the managed service. It is a focused campaign destination; it does not include a full business website, unlimited revisions, or custom estimating software.
Looking for HD Workspace?
Our roofing software and property-intelligence product is separate from managed intent campaigns. Workspace currently focuses on roofing in Texas and Florida, with local coverage confirmed by area.