Paver driveways
Introduce driveway installation or replacement, with base preparation and existing-surface removal reviewed by your team.
Meet homeowners planning their next outdoor surface.
HD Precision manages campaigns for residential paver and hardscaping contractors. We connect possible project interest with a focused mailer and an included branded page where homeowners can describe the installation they have in mind.
$650/month management + $1.50/mailer
Supported instant quote or branded campaign landing page included.
We review the audience and availability for your service area before planning a campaign.
Illustrative postcard front · Pavers & Hardscaping · customized before launch
Your included estimate-request pageA useful next step for the homeowner.
What is intent data?
A clue that someone may be planning a project.
“Intent” means interest in doing something. Intent data uses available research signals to suggest which types of projects people may be considering. For your business, it helps focus marketing on a relevant audience in your service area.
You don’t need to buy a list and figure out what to do next. HD reviews the audience, prepares your message, coordinates outreach, and connects homeowners to a quote or inquiry page.
Picture a homeowner considering paver driveways.
They may be comparing options, reading about the project, or looking for a contractor. Relevant signals can suggest interest in that kind of work.
After an audience and service-area review, an approved campaign can introduce your business with a postcard and a simple way to request a quote.
Illustrative example. We do not see each person’s exact search history, identify everyone researching, or know for certain who will buy.
An audience is a starting point. An inquiry is a response.
People in an intent audience have not necessarily contacted your company. The campaign helps them take that next step. Your team then confirms fit and follows up.
A patio idea needs a clear path to an estimate.
A homeowner comparing outdoor surfaces may not know the exact area or material yet. Your campaign can help them start with the project type, then give your team enough context to discuss design, demolition, access, and an on-site estimate.
Patios and walkways
Invite homeowners to describe a new outdoor gathering area or a path connecting spaces around their home.
Pool decks
Feature pool-deck paver work when offered, with coordination and site conditions confirmed before a proposal.
Keep the audience focused. Keep cleaning, sealing-only services, DIY materials, and commercial asphalt separate from the residential paver-installation audience.
How your pavers & hardscaping campaign works.
HD manages audience selection, setup, creative, coordinated outreach, and measurement. Your team owns the homeowner conversation and final project assessment.
- 01
An outdoor project takes shape
Interest in paver driveways, patios, or walkways can suggest someone is exploring an installation project.
- 02
Review project and market fit
We review available coverage for your territory and the specific surfaces and installation services you offer.
- 03
Show a focused paver message
An approved mailer presents a relevant project type and leads to a branded estimate-request page through a tracked QR link.
- 04
Describe the proposed space
The included page helps homeowners share the project type, approximate area, material ideas, and timing without promising an instant price.
- 05
Review the site and scope
Your team follows up about demolition, access, drainage, material selection, and the visit needed to prepare an estimate.
- 06
Measure inquiries by project type
Review trackable response and submitted project details alongside your follow-up outcomes to understand the campaign's inquiries.
Pavers & Hardscaping:
a project they can picture.
Tell us what you are planning for your outdoor space. Our team can help you explore the project and arrange the next step toward an estimate.
Two-sided 6×9 creative, customized with your approved branding, services, service area, and a unique QR link to your homeowner destination.
View full-size mailer (opens in a new tab)An included page for paver estimate requests.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Your contractor-branded campaign page gives homeowners a short, mobile-friendly way to describe an outdoor surface project and request an estimate. It is included with the managed service and routes inquiries to your approved destination.
- Your branding and actual installation services
- A short project-type and estimate-request form
- Approved contact options and verified service area
- Campaign attribution and routing to your approved lead destination
Your included campaign page
- Your contractor branding and relevant project messaging
- A mobile-friendly page with an estimate or consultation call to action
- A short homeowner form and approved contact options
- Your verified service area
- Actual contractor photos and trust details when supplied
- Attribution and inquiry tracking connected to your approved lead destination
Built for one next step:
“Let’s talk about my project.”
Your homeowner page presents the project clearly and makes it easy to get in touch. This is included with campaigns without an existing supported instant quote.
- Your contractor branding and relevant project messaging
- A mobile-friendly page with an estimate or consultation call to action
- A short homeowner form and approved contact options
- Your verified service area
- Actual contractor photos and trust details when supplied
- Attribution and inquiry tracking connected to your approved lead destination
Illustrative page outline · not a live contractor website
Request a paver estimate
Your business name and approved project messaging
- Show the service. Actual contractor photos and supplied trust details.
- Ask what matters. Driveway, patio, walkway, or pool-deck project · Approximate area and material preference, if known · New installation or removal of an existing surface
- Connect the inquiry. Route it to your approved lead destination.
Final scope and pricing come from your contractor. The example is an outline, so it does not collect homeowner information.
Start with the right questions.
A useful inquiry helps your team understand the project before the first call. Keep the homeowner’s first step simple.
- Driveway, patio, walkway, or pool-deck project
- Approximate area and material preference, if known
- New installation or removal of an existing surface
- Site access and project timing
- Property location and contact information
What your team does next
Confirm the project category and arrange the appropriate site review. Material, grading, drainage, base work, demolition, and access affect the contractor's proposal and cannot be resolved by an interest signal.
Campaign inquiries go to your approved destination. The campaign review form below goes to HD Precision and is for contractors.
A different QR link.
A clearer connection.
A variable QR code is a unique link printed on each recipient’s mailer. The postcard design can stay the same while the link changes from piece to piece.
When someone scans it, the visit can be connected to that mailer. A completed inquiry can then be connected to the same campaign.
A scan identifies a mailed link, not necessarily the person using it. Shared mailers and untracked responses affect attribution. A scan alone does not prove a sale.One mailer. One trackable path.
- Printed postcardUnique recipient link
- QR scanCampaign-linked visit
- Form submittedAttributed inquiry
Illustrative tracking sequence
Your message can travel together.
Direct mail introduces the project. Optional Meta ads and eligible email outreach can reinforce the same message and point to the same quote or inquiry page.
Meta management · $350/month
Use the same source audience on Facebook and Instagram. Matching and ad delivery vary; not every mailed household will match or see an ad. Advertising spend is additional.
Email campaign · $150/month
Use eligible email contacts from the same source audience, with appropriate permissions and unsubscribe handling. Having an email address alone does not establish permission to send.
They visited.
Keep the conversation going.
Someone can explore your website and leave without filling out a form. Website Visitor Retargeting helps you build follow-up audiences from eligible visits.
A tracking pixel is a small piece of code added to your site. It helps register visits. With visitor matching, some visits can be connected to available contact or household information—even when the visitor does not submit a form.
Optional add-on: $350/month
One visit can lead to another opportunity to be seen.
- Mailers: follow up when an eligible postal address can be matched.
- Meta ads: build an audience for Facebook and Instagram, subject to platform matching and delivery.
- Email: follow up with eligible matched contacts when appropriate permissions are in place.
Some visitors cannot be matched. We review your website setup, available data, privacy choices, and channel eligibility before activation. A matched email address alone does not establish permission to send.
The $350 monthly option is separate from mailer costs, Meta management and ad spend, and the optional email campaign. No tracking is installed or outreach started by this inquiry.
Include it in your planning estimateA clear plan.
A clear monthly cost.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Campaign management
$650/month
Core managed service
- Audience selection and review
- Campaign setup and creative
- Approved daily mail workflow
- Included conversion destination
- Variable QR and inquiry tracking
Direct mail
$1.50/mailer
Based on approved mail volume
- Two-sided 6×9 postcard
- Your branding and call to action
- Unique tracking link per piece
Meta management
$350/month
Optional · ad spend additional
- Facebook and Instagram
- Same source audience as mail
- Subject to platform matching
Email campaign
$150/month
Optional · eligible contacts only
- Same source audience
- Appropriate email permissions
- Unsubscribe requests honored
Visitor retargeting
$350/month
Optional · separate from Meta
- Website tracking pixel setup
- Visitor matching
- Eligible audiences for follow-up
Plan your monthly budget
Estimated monthly total$1,400$650 + $750 in mailPlanning example, not a charge. Excludes Meta ad spend and any applicable taxes. Audience size and custom scopes need a campaign review.
Request a Campaign Review.
Tell us about your pavers & hardscaping business and where you work. We’ll review the available audience, your project focus, and the best next step for homeowners.
- 1 Share your industry and service area.
- 2 Review audience fit, creative, and budget.
- 3 Approve a campaign before any launch.
This form goes to HD Precision for a contractor campaign review. It does not create an account, start billing, launch outreach, or submit a homeowner project.
Pavers & Hardscaping campaign questions.
Can we focus on driveways rather than patios?
Yes. We can define the campaign around the work you want to review, subject to audience availability. The message and form should name the selected project so homeowners understand your installation focus.
Do homeowners need exact measurements to inquire?
No. An approximate area or a short description is enough to start a conversation. Your team confirms measurements, site preparation, drainage, materials, and the final estimate.
Will you build a hardscaping price calculator?
The included conversion destination is a branded estimate-request page. It collects useful project information; it does not promise an instant installed price or include a new custom estimating engine.
What is the website tracking pixel option?
Website Visitor Retargeting is an optional $350/month add-on, separate from Meta management. A small tracking tag on your site helps register eligible visits. Visitor matching can connect some visits to contact or household information, even without a form submission. Available matches can support mail, Meta and eligible email follow-up. Matching is not guaranteed, and setup, permissions and channel eligibility must be reviewed. Mailers, Meta management and ad spend, and email campaign fees remain separate.
Do I need an instant-quote tool?
No. Where a supported instant-quote experience already exists, we can use it. Otherwise, your managed campaign includes a contractor-branded landing page that helps homeowners request an estimate or consultation.
Is the landing page included?
Yes. For campaigns without an existing supported instant-quote experience, a contractor-branded lead-generation landing page is included with the managed service. It is a focused campaign destination; it does not include a full business website, unlimited revisions, or custom estimating software.
Looking for HD Workspace?
Our roofing software and property-intelligence product is separate from managed intent campaigns. Workspace currently focuses on roofing in Texas and Florida, with local coverage confirmed by area.