New pool construction
Invite inquiries from homeowners considering a new residential pool, with buildability and site requirements left for professional review.
Start the right conversation about their next pool project.
HD Precision manages campaigns for residential pool construction and remodeling companies. We keep new-pool interest separate from existing-pool upgrades and give each homeowner a clear way to describe the project to your team.
$650/month management + $1.50/mailer
Supported instant quote or branded campaign landing page included.
We review the audience and availability for your service area before planning a campaign.
Illustrative postcard front · Pools · customized before launch
Your included estimate-request pageA useful next step for the homeowner.
What is intent data?
A clue that someone may be planning a project.
“Intent” means interest in doing something. Intent data uses available research signals to suggest which types of projects people may be considering. For your business, it helps focus marketing on a relevant audience in your service area.
You don’t need to buy a list and figure out what to do next. HD reviews the audience, prepares your message, coordinates outreach, and connects homeowners to a quote or inquiry page.
Picture a homeowner considering new pool construction.
They may be comparing options, reading about the project, or looking for a contractor. Relevant signals can suggest interest in that kind of work.
After an audience and service-area review, an approved campaign can introduce your business with a postcard and a simple way to request a quote.
Illustrative example. We do not see each person’s exact search history, identify everyone researching, or know for certain who will buy.
An audience is a starting point. An inquiry is a response.
People in an intent audience have not necessarily contacted your company. The campaign helps them take that next step. Your team then confirms fit and follows up.
A new pool and a resurfacing project need different questions.
A homeowner planning a first pool needs a different conversation from someone updating a pool they already own. Distinct messages and inquiry paths help your team understand the starting point before discussing design, condition, feasibility, and scope.
Existing-pool remodeling
Help owners describe the changes or features they want for a pool already on the property.
Pool resurfacing
Present resurfacing as a distinct service where offered, with current condition and required work confirmed by the contractor.
Keep the audience focused. Keep pool cleaning, chemicals, toys, routine supplies, and unrelated maintenance separate from construction, remodeling, and resurfacing campaigns.
How your pools campaign works.
HD manages audience selection, setup, creative, coordinated outreach, and measurement. Your team owns the homeowner conversation and final project assessment.
- 01
A pool project is being explored
Research may suggest interest in a new pool or an upgrade to an existing one. Those are separate project paths.
- 02
Review each pool audience
We review available coverage, service territory, and whether the proposed campaign is for construction, remodeling, or resurfacing.
- 03
Send the relevant pool message
An approved mailer speaks to the selected project and directs the homeowner through a tracked QR link.
- 04
Choose the project path
The included branded page asks whether a pool already exists and lets the homeowner describe desired work, features, timing, and optional budget expectations.
- 05
Discuss the site and scope
Your team follows up with the appropriate consultation, site review, and verification for construction or existing-pool work.
- 06
Measure distinct inquiries
Review attributable response with new construction and existing-pool inquiries kept understandable in contractor follow-up.
Pools:
a project they can picture.
Tell us whether you are planning a first pool, a remodel, or resurfacing. Our team can help you explore the next step for your project.
Two-sided 6×9 creative, customized with your approved branding, services, service area, and a unique QR link to your homeowner destination.
View full-size mailer (opens in a new tab)An included page with two clear pool paths.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Your campaign page separates new-pool inquiries from work on an existing pool. It uses your branding and actual services, collects a short project brief, and routes it to your approved lead destination.
- Separate new-construction and existing-pool choices
- Project, feature, and timing questions with optional budget context
- Your supplied project photos and approved contact details
- Campaign attribution and approved inquiry routing
Your included campaign page
- Your contractor branding and relevant project messaging
- A mobile-friendly page with an estimate or consultation call to action
- A short homeowner form and approved contact options
- Your verified service area
- Actual contractor photos and trust details when supplied
- Attribution and inquiry tracking connected to your approved lead destination
Built for one next step:
“Let’s talk about my project.”
Your homeowner page presents the project clearly and makes it easy to get in touch. This is included with campaigns without an existing supported instant quote.
- Your contractor branding and relevant project messaging
- A mobile-friendly page with an estimate or consultation call to action
- A short homeowner form and approved contact options
- Your verified service area
- Actual contractor photos and trust details when supplied
- Attribution and inquiry tracking connected to your approved lead destination
Illustrative page outline · not a live contractor website
Tell us about your pool project
Your business name and approved project messaging
- Show the service. Actual contractor photos and supplied trust details.
- Ask what matters. Whether a pool already exists · New construction, remodeling, or resurfacing · Desired features and project description
- Connect the inquiry. Route it to your approved lead destination.
Final scope and pricing come from your contractor. The example is an outline, so it does not collect homeowner information.
Start with the right questions.
A useful inquiry helps your team understand the project before the first call. Keep the homeowner’s first step simple.
- Whether a pool already exists
- New construction, remodeling, or resurfacing
- Desired features and project description
- Timing and optional budget expectations
- Service location and homeowner contact information
What your team does next
Route the inquiry to the appropriate project team and arrange site review. Imagery and a short form do not establish buildability, setbacks, permit eligibility, structural condition, or final cost.
Campaign inquiries go to your approved destination. The campaign review form below goes to HD Precision and is for contractors.
A different QR link.
A clearer connection.
A variable QR code is a unique link printed on each recipient’s mailer. The postcard design can stay the same while the link changes from piece to piece.
When someone scans it, the visit can be connected to that mailer. A completed inquiry can then be connected to the same campaign.
A scan identifies a mailed link, not necessarily the person using it. Shared mailers and untracked responses affect attribution. A scan alone does not prove a sale.One mailer. One trackable path.
- Printed postcardUnique recipient link
- QR scanCampaign-linked visit
- Form submittedAttributed inquiry
Illustrative tracking sequence
Your message can travel together.
Direct mail introduces the project. Optional Meta ads and eligible email outreach can reinforce the same message and point to the same quote or inquiry page.
Meta management · $350/month
Use the same source audience on Facebook and Instagram. Matching and ad delivery vary; not every mailed household will match or see an ad. Advertising spend is additional.
Email campaign · $150/month
Use eligible email contacts from the same source audience, with appropriate permissions and unsubscribe handling. Having an email address alone does not establish permission to send.
They visited.
Keep the conversation going.
Someone can explore your website and leave without filling out a form. Website Visitor Retargeting helps you build follow-up audiences from eligible visits.
A tracking pixel is a small piece of code added to your site. It helps register visits. With visitor matching, some visits can be connected to available contact or household information—even when the visitor does not submit a form.
Optional add-on: $350/month
One visit can lead to another opportunity to be seen.
- Mailers: follow up when an eligible postal address can be matched.
- Meta ads: build an audience for Facebook and Instagram, subject to platform matching and delivery.
- Email: follow up with eligible matched contacts when appropriate permissions are in place.
Some visitors cannot be matched. We review your website setup, available data, privacy choices, and channel eligibility before activation. A matched email address alone does not establish permission to send.
The $350 monthly option is separate from mailer costs, Meta management and ad spend, and the optional email campaign. No tracking is installed or outreach started by this inquiry.
Include it in your planning estimateA clear plan.
A clear monthly cost.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Campaign management
$650/month
Core managed service
- Audience selection and review
- Campaign setup and creative
- Approved daily mail workflow
- Included conversion destination
- Variable QR and inquiry tracking
Direct mail
$1.50/mailer
Based on approved mail volume
- Two-sided 6×9 postcard
- Your branding and call to action
- Unique tracking link per piece
Meta management
$350/month
Optional · ad spend additional
- Facebook and Instagram
- Same source audience as mail
- Subject to platform matching
Email campaign
$150/month
Optional · eligible contacts only
- Same source audience
- Appropriate email permissions
- Unsubscribe requests honored
Visitor retargeting
$350/month
Optional · separate from Meta
- Website tracking pixel setup
- Visitor matching
- Eligible audiences for follow-up
Plan your monthly budget
Estimated monthly total$1,400$650 + $750 in mailPlanning example, not a charge. Excludes Meta ad spend and any applicable taxes. Audience size and custom scopes need a campaign review.
Request a Campaign Review.
Tell us about your pools business and where you work. We’ll review the available audience, your project focus, and the best next step for homeowners.
- 1 Share your industry and service area.
- 2 Review audience fit, creative, and budget.
- 3 Approve a campaign before any launch.
This form goes to HD Precision for a contractor campaign review. It does not create an account, start billing, launch outreach, or submit a homeowner project.
Pools campaign questions.
Can we advertise new pools and remodeling separately?
Yes. They should have distinct messages and project paths. The campaign review confirms which services you offer and what audience coverage is available for each proposed focus.
Does a yard image prove a pool can be built?
No. A site requires appropriate review for buildability, setbacks, access, permits, and other requirements. Neither interest data nor imagery resolves those questions.
Do homeowners have to provide a budget?
Budget expectations can be optional context. A homeowner can still describe the pool project and request a conversation without selecting a final budget or receiving an unsupported price.
What is the website tracking pixel option?
Website Visitor Retargeting is an optional $350/month add-on, separate from Meta management. A small tracking tag on your site helps register eligible visits. Visitor matching can connect some visits to contact or household information, even without a form submission. Available matches can support mail, Meta and eligible email follow-up. Matching is not guaranteed, and setup, permissions and channel eligibility must be reviewed. Mailers, Meta management and ad spend, and email campaign fees remain separate.
Do I need an instant-quote tool?
No. Where a supported instant-quote experience already exists, we can use it. Otherwise, your managed campaign includes a contractor-branded landing page that helps homeowners request an estimate or consultation.
Is the landing page included?
Yes. For campaigns without an existing supported instant-quote experience, a contractor-branded lead-generation landing page is included with the managed service. It is a focused campaign destination; it does not include a full business website, unlimited revisions, or custom estimating software.
Looking for HD Workspace?
Our roofing software and property-intelligence product is separate from managed intent campaigns. Workspace currently focuses on roofing in Texas and Florida, with local coverage confirmed by area.