Seamless gutter installation
Introduce a new gutter system with product and service messaging approved for your company.
Turn gutter upgrade plans into inquiries for your crew.
HD Precision manages campaigns for gutter installers. We help you reach a reviewed audience interested in installation or replacement, explain your services, and direct homeowners to the existing gutter instant-quote experience.
$650/month management + $1.50/mailer
Supported instant quote or branded campaign landing page included.
We review the audience and availability for your service area before planning a campaign.
Illustrative postcard front · Gutters · customized before launch
Your existing instant-quote experienceA useful next step for the homeowner.
What is intent data?
A clue that someone may be planning a project.
“Intent” means interest in doing something. Intent data uses available research signals to suggest which types of projects people may be considering. For your business, it helps focus marketing on a relevant audience in your service area.
You don’t need to buy a list and figure out what to do next. HD reviews the audience, prepares your message, coordinates outreach, and connects homeowners to a quote or inquiry page.
Picture a homeowner considering seamless gutter installation.
They may be comparing options, reading about the project, or looking for a contractor. Relevant signals can suggest interest in that kind of work.
After an audience and service-area review, an approved campaign can introduce your business with a postcard and a simple way to request a quote.
Illustrative example. We do not see each person’s exact search history, identify everyone researching, or know for certain who will buy.
An audience is a starting point. An inquiry is a response.
People in an intent audience have not necessarily contacted your company. The campaign helps them take that next step. Your team then confirms fit and follows up.
A cleaning request and a new system are different jobs.
Broad gutter messaging can attract people looking for a quick cleanout or a small part. Your campaign should make the installation offer clear, so a homeowner can start a conversation about a new or replacement system your crew actually installs.
Full-system replacement
Speak to homeowners considering an upgrade to an existing gutter system, with scope confirmed during follow-up.
Leaf protection
Include leaf-protection options only when your company offers them and the campaign's audience and message support that service.
Keep the audience focused. Separate installation and replacement from gutter cleaning, DIY parts, minor repairs, and unrelated roof-service requests.
How your gutters campaign works.
HD manages audience selection, setup, creative, coordinated outreach, and measurement. Your team owns the homeowner conversation and final project assessment.
- 01
Gutter-project interest
Research about installation or replacement can indicate possible interest in a new system. It does not confirm a property's gutter condition.
- 02
Review location and service fit
We check available audience coverage, your service area, and whether the campaign should focus on installation, replacement, or offered protection products.
- 03
Introduce your gutter service
An approved gutter-focused mailer explains the offer and gives homeowners a clear route to the quote experience.
- 04
Start the gutter instant quote
The homeowner follows a tracked QR link into your supported gutter quote flow, using only the options available in that product.
- 05
Confirm the measurements
Your crew follows up about scope, access, timing, and the measurements needed for a firm installation proposal.
- 06
Review campaign inquiries
Connect trackable visits and submissions with follow-up outcomes. A scan is a response signal, not proof that a full-system job is booked.
Gutters:
a project they can picture.
Planning seamless gutters or a system replacement? Explore your project online, then let our team confirm the measurements and installation details.
Two-sided 6×9 creative, customized with your approved branding, services, service area, and a unique QR link to your homeowner destination.
View full-size mailer (opens in a new tab)Use the existing gutter instant quote.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
The existing gutter quote experience helps homeowners explore configured gutter and leaf-protection options and a planning price range. Estimated run lengths and selected options give your crew a starting point; confirm dimensions, downspouts, access, and final scope on site. Supported visual previews depend on available imagery and the contractor's setup.
- Estimated gutter run lengths with a manual home-detail fallback
- Configured gutter, gutter-with-guard, and guard-only options where offered
- A preliminary price range reflecting selected products, home height, and downspouts
- Gutter-specific visual previews on available Street View imagery or an uploaded exterior photo, where supported
Ask to see the gutters quote experience Explore the quote tool (contractor product information, opens in a new tab)
Your contractor verifies final scope, measurements, and pricing.
The tool gives homeowners a destination. We manage the campaign around it.
Audience review, creative, outreach coordination, tracking, and campaign management are the service—even when a standalone quote tool is available separately.
Plan the right setup for your businessStart with the right questions.
A useful inquiry helps your team understand the project before the first call. Keep the homeowner’s first step simple.
- Installation, replacement, or leaf protection
- Property location
- Desired timing
- Homeowner contact information
- Scope and configuration options supported by the existing gutter tool
What your team does next
Confirm the homeowner's requested service, measurement assumptions, downspout and installation requirements, and any offered protection options. The contractor verifies the property and final scope before committing to installed pricing.
Campaign inquiries go to your approved destination. The campaign review form below goes to HD Precision and is for contractors.
A different QR link.
A clearer connection.
A variable QR code is a unique link printed on each recipient’s mailer. The postcard design can stay the same while the link changes from piece to piece.
When someone scans it, the visit can be connected to that mailer. A completed inquiry can then be connected to the same campaign.
A scan identifies a mailed link, not necessarily the person using it. Shared mailers and untracked responses affect attribution. A scan alone does not prove a sale.One mailer. One trackable path.
- Printed postcardUnique recipient link
- QR scanCampaign-linked visit
- Form submittedAttributed inquiry
Illustrative tracking sequence
Your message can travel together.
Direct mail introduces the project. Optional Meta ads and eligible email outreach can reinforce the same message and point to the same quote or inquiry page.
Meta management · $350/month
Use the same source audience on Facebook and Instagram. Matching and ad delivery vary; not every mailed household will match or see an ad. Advertising spend is additional.
Email campaign · $150/month
Use eligible email contacts from the same source audience, with appropriate permissions and unsubscribe handling. Having an email address alone does not establish permission to send.
They visited.
Keep the conversation going.
Someone can explore your website and leave without filling out a form. Website Visitor Retargeting helps you build follow-up audiences from eligible visits.
A tracking pixel is a small piece of code added to your site. It helps register visits. With visitor matching, some visits can be connected to available contact or household information—even when the visitor does not submit a form.
Optional add-on: $350/month
One visit can lead to another opportunity to be seen.
- Mailers: follow up when an eligible postal address can be matched.
- Meta ads: build an audience for Facebook and Instagram, subject to platform matching and delivery.
- Email: follow up with eligible matched contacts when appropriate permissions are in place.
Some visitors cannot be matched. We review your website setup, available data, privacy choices, and channel eligibility before activation. A matched email address alone does not establish permission to send.
The $350 monthly option is separate from mailer costs, Meta management and ad spend, and the optional email campaign. No tracking is installed or outreach started by this inquiry.
Include it in your planning estimateA clear plan.
A clear monthly cost.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Campaign management
$650/month
Core managed service
- Audience selection and review
- Campaign setup and creative
- Approved daily mail workflow
- Included conversion destination
- Variable QR and inquiry tracking
Direct mail
$1.50/mailer
Based on approved mail volume
- Two-sided 6×9 postcard
- Your branding and call to action
- Unique tracking link per piece
Meta management
$350/month
Optional · ad spend additional
- Facebook and Instagram
- Same source audience as mail
- Subject to platform matching
Email campaign
$150/month
Optional · eligible contacts only
- Same source audience
- Appropriate email permissions
- Unsubscribe requests honored
Visitor retargeting
$350/month
Optional · separate from Meta
- Website tracking pixel setup
- Visitor matching
- Eligible audiences for follow-up
Plan your monthly budget
Estimated monthly total$1,400$650 + $750 in mailPlanning example, not a charge. Excludes Meta ad spend and any applicable taxes. Audience size and custom scopes need a campaign review.
Request a Campaign Review.
Tell us about your gutters business and where you work. We’ll review the available audience, your project focus, and the best next step for homeowners.
- 1 Share your industry and service area.
- 2 Review audience fit, creative, and budget.
- 3 Approve a campaign before any launch.
This form goes to HD Precision for a contractor campaign review. It does not create an account, start billing, launch outreach, or submit a homeowner project.
Gutters campaign questions.
Is the gutter instant quote already available?
Yes. Gutters have an existing instant-quote product. We verify the correct homeowner destination and its available features for your campaign. The contractor still confirms measurements, scope, and final installation pricing.
Can we advertise gutters without a roofing campaign?
Yes. A gutter campaign can have its own installation audience, creative, quote destination, and follow-up process. It does not require bundling roofing services or HD Workspace.
Can the campaign include leaf protection?
It can when your company offers that service and the audience and product messaging are appropriate. We keep installation or replacement distinct from gutter-cleaning requests.
How does the gutter quote handle measurements and previews?
The existing product uses estimated run lengths and selected options to provide a planning range, with a manual home-detail fallback. It has a separate gutter and downspout preview using available Street View or an uploaded exterior photo where supported. Your crew confirms dimensions, access, appearance, and final scope on site.
What is the website tracking pixel option?
Website Visitor Retargeting is an optional $350/month add-on, separate from Meta management. A small tracking tag on your site helps register eligible visits. Visitor matching can connect some visits to contact or household information, even without a form submission. Available matches can support mail, Meta and eligible email follow-up. Matching is not guaranteed, and setup, permissions and channel eligibility must be reviewed. Mailers, Meta management and ad spend, and email campaign fees remain separate.
Do I need an instant-quote tool?
No. Where a supported instant-quote experience already exists, we can use it. Otherwise, your managed campaign includes a contractor-branded landing page that helps homeowners request an estimate or consultation.
Is the landing page included?
Yes. For campaigns without an existing supported instant-quote experience, a contractor-branded lead-generation landing page is included with the managed service. It is a focused campaign destination; it does not include a full business website, unlimited revisions, or custom estimating software.
Looking for HD Workspace?
Our roofing software and property-intelligence product is separate from managed intent campaigns. Workspace currently focuses on roofing in Texas and Florida, with local coverage confirmed by area.