Planned shingle reroofing
Introduce your residential replacement service to a reviewed audience researching a new shingle roof.
Put your roofing company in their replacement plans.
HD Precision manages campaigns for residential roofing contractors. We use signs of interest in roof replacement to help select an audience, then give homeowners a clear way to explore a new roof with your company.
$650/month management + $1.50/mailer
Supported instant quote or branded campaign landing page included.
We review the audience and availability for your service area before planning a campaign.
Illustrative postcard front · Roofing · customized before launch
Your existing instant-quote experienceA useful next step for the homeowner.
What is intent data?
A clue that someone may be planning a project.
“Intent” means interest in doing something. Intent data uses available research signals to suggest which types of projects people may be considering. For your business, it helps focus marketing on a relevant audience in your service area.
You don’t need to buy a list and figure out what to do next. HD reviews the audience, prepares your message, coordinates outreach, and connects homeowners to a quote or inquiry page.
Picture a homeowner considering planned shingle reroofing.
They may be comparing options, reading about the project, or looking for a contractor. Relevant signals can suggest interest in that kind of work.
After an audience and service-area review, an approved campaign can introduce your business with a postcard and a simple way to request a quote.
Illustrative example. We do not see each person’s exact search history, identify everyone researching, or know for certain who will buy.
An audience is a starting point. An inquiry is a response.
People in an intent audience have not necessarily contacted your company. The campaign helps them take that next step. Your team then confirms fit and follows up.
A reroof starts before the inspection request.
Homeowners may compare replacement options well before they call a roofer. A campaign can introduce your company during that planning period, with a message about residential shingle replacement and a useful next step. Interest alone does not establish roof condition or prove that a homeowner is ready to buy.
Replacement options
Help homeowners begin a conversation about materials and appearance your company actually offers.
An upcoming home project
Use a clear planning message for homeowners considering a roof replacement on their own schedule.
Keep the audience focused. Keep DIY roofing supplies, roof cleaning, employment research, unrelated repairs, commercial roofing, and emergency-response messages outside this replacement campaign.
How your roofing campaign works.
HD manages audience selection, setup, creative, coordinated outreach, and measurement. Your team owns the homeowner conversation and final project assessment.
- 01
Roof-replacement interest
Relevant research can suggest someone is considering a new roof. It is a signal of possible interest, not access to an individual's complete search history.
- 02
Review the roofing audience
We review available audience coverage against your service area and residential shingle-replacement focus before proposing outreach.
- 03
Send your roofing message
An approved roofing mailer introduces your company and points to the next step. Optional digital outreach follows the agreed campaign plan.
- 04
Open the roof instant quote
A tracked QR link takes the homeowner to your supported, contractor-branded roof instant-quote experience.
- 05
Follow up and inspect
Your team confirms replacement interest, timing, property details, and the inspection needed to establish scope.
- 06
Measure response
Review attributable visits and inquiries, then record contractor follow-up. A QR scan alone does not establish a qualified roofing lead or sale.
Roofing:
a project they can picture.
Explore your next roof with a local roofing company. Start with an online roof quote, then talk through the details with our team.
Two-sided 6×9 creative, customized with your approved branding, services, service area, and a unique QR link to your homeowner destination.
View full-size mailer (opens in a new tab)Your existing roof instant quote is the next step.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
The existing roof quote experience provides a preliminary price range and supported shingle and color choices. Where imagery and rendering are available, homeowners can preview a selected roof on a Street View image or uploaded photo of their home. Your team confirms measurements, condition, scope, and final pricing.
- A planning price range based on the contractor's configured options
- Supported roof-system, manufacturer, and shingle-color choices
- A generated roof preview on available Street View imagery or an uploaded home photo, where supported
- Property and contact details for contractor verification and follow-up
Ask to see the roofing quote experience Explore the quote tool (contractor product information, opens in a new tab)
Your contractor verifies final scope, measurements, and pricing.
The tool gives homeowners a destination. We manage the campaign around it.
Audience review, creative, outreach coordination, tracking, and campaign management are the service—even when a standalone quote tool is available separately.
Plan the right setup for your businessStart with the right questions.
A useful inquiry helps your team understand the project before the first call. Keep the homeowner’s first step simple.
- Property location and service-area fit
- Interest in residential roof replacement
- Desired project timing
- Contact information for contractor follow-up
- Product preferences supported by the existing quote tool
What your team does next
Contact the homeowner to understand the project, arrange an inspection, and confirm measurements, materials, and installation scope. Final pricing and roof condition require contractor verification; an audience signal cannot determine insurance coverage or claim approval.
Campaign inquiries go to your approved destination. The campaign review form below goes to HD Precision and is for contractors.
A different QR link.
A clearer connection.
A variable QR code is a unique link printed on each recipient’s mailer. The postcard design can stay the same while the link changes from piece to piece.
When someone scans it, the visit can be connected to that mailer. A completed inquiry can then be connected to the same campaign.
A scan identifies a mailed link, not necessarily the person using it. Shared mailers and untracked responses affect attribution. A scan alone does not prove a sale.One mailer. One trackable path.
- Printed postcardUnique recipient link
- QR scanCampaign-linked visit
- Form submittedAttributed inquiry
Illustrative tracking sequence
Your message can travel together.
Direct mail introduces the project. Optional Meta ads and eligible email outreach can reinforce the same message and point to the same quote or inquiry page.
Meta management · $350/month
Use the same source audience on Facebook and Instagram. Matching and ad delivery vary; not every mailed household will match or see an ad. Advertising spend is additional.
Email campaign · $150/month
Use eligible email contacts from the same source audience, with appropriate permissions and unsubscribe handling. Having an email address alone does not establish permission to send.
They visited.
Keep the conversation going.
Someone can explore your website and leave without filling out a form. Website Visitor Retargeting helps you build follow-up audiences from eligible visits.
A tracking pixel is a small piece of code added to your site. It helps register visits. With visitor matching, some visits can be connected to available contact or household information—even when the visitor does not submit a form.
Optional add-on: $350/month
One visit can lead to another opportunity to be seen.
- Mailers: follow up when an eligible postal address can be matched.
- Meta ads: build an audience for Facebook and Instagram, subject to platform matching and delivery.
- Email: follow up with eligible matched contacts when appropriate permissions are in place.
Some visitors cannot be matched. We review your website setup, available data, privacy choices, and channel eligibility before activation. A matched email address alone does not establish permission to send.
The $350 monthly option is separate from mailer costs, Meta management and ad spend, and the optional email campaign. No tracking is installed or outreach started by this inquiry.
Include it in your planning estimateA clear plan.
A clear monthly cost.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Campaign management
$650/month
Core managed service
- Audience selection and review
- Campaign setup and creative
- Approved daily mail workflow
- Included conversion destination
- Variable QR and inquiry tracking
Direct mail
$1.50/mailer
Based on approved mail volume
- Two-sided 6×9 postcard
- Your branding and call to action
- Unique tracking link per piece
Meta management
$350/month
Optional · ad spend additional
- Facebook and Instagram
- Same source audience as mail
- Subject to platform matching
Email campaign
$150/month
Optional · eligible contacts only
- Same source audience
- Appropriate email permissions
- Unsubscribe requests honored
Visitor retargeting
$350/month
Optional · separate from Meta
- Website tracking pixel setup
- Visitor matching
- Eligible audiences for follow-up
Plan your monthly budget
Estimated monthly total$1,400$650 + $750 in mailPlanning example, not a charge. Excludes Meta ad spend and any applicable taxes. Audience size and custom scopes need a campaign review.
Request a Campaign Review.
Tell us about your roofing business and where you work. We’ll review the available audience, your project focus, and the best next step for homeowners.
- 1 Share your industry and service area.
- 2 Review audience fit, creative, and budget.
- 3 Approve a campaign before any launch.
This form goes to HD Precision for a contractor campaign review. It does not create an account, start billing, launch outreach, or submit a homeowner project.
Roofing campaign questions.
Does roofing already have an instant quote?
Yes. The existing roof product supports planning price ranges and configured roof options. Where imagery and rendering are available, a homeowner can see a generated roof preview on a Street View image or uploaded photo of their home. Availability depends on the setup and property; your team verifies measurements, condition, scope, and final pricing.
Does interest data tell me that a roof needs replacement?
No. It can suggest interest in the topic, but it does not confirm condition, age, damage, or insurance eligibility. Your roofing team verifies the property and project before making a recommendation.
Is this the same as the HD Workspace roofing software?
No. This page describes a managed marketing campaign. HD Workspace is a separate roofing software and property-intelligence product with its own features and geographic coverage. Permit-based roof-age analysis is not implied by this campaign.
What does HD manage if I already use a roof quote tool?
The quote tool gives a homeowner a next step. HD manages the audience review, campaign setup, approved creative, coordinated outreach, and response measurement that help bring homeowners to it.
What is the website tracking pixel option?
Website Visitor Retargeting is an optional $350/month add-on, separate from Meta management. A small tracking tag on your site helps register eligible visits. Visitor matching can connect some visits to contact or household information, even without a form submission. Available matches can support mail, Meta and eligible email follow-up. Matching is not guaranteed, and setup, permissions and channel eligibility must be reviewed. Mailers, Meta management and ad spend, and email campaign fees remain separate.
Do I need an instant-quote tool?
No. Where a supported instant-quote experience already exists, we can use it. Otherwise, your managed campaign includes a contractor-branded landing page that helps homeowners request an estimate or consultation.
Is the landing page included?
Yes. For campaigns without an existing supported instant-quote experience, a contractor-branded lead-generation landing page is included with the managed service. It is a focused campaign destination; it does not include a full business website, unlimited revisions, or custom estimating software.
Looking for HD Workspace?
Our roofing software and property-intelligence product is separate from managed intent campaigns. Workspace currently focuses on roofing in Texas and Florida, with local coverage confirmed by area.