Driveways and patios
Introduce residential surface-cleaning services you actually offer, with material, condition, and the work required confirmed by your team.
Be the company they call to refresh their home's exterior.
HD Precision manages campaigns for residential pressure-washing companies. We introduce your actual exterior-cleaning services to a reviewed audience and connect interested homeowners to the existing quote experience for their project.
$650/month management + $1.50/mailer
Supported instant quote or branded campaign landing page included.
We review the audience and availability for your service area before planning a campaign.
Illustrative postcard front · Pressure washing · customized before launch
Your existing instant-quote experienceA useful next step for the homeowner.
What is intent data?
A clue that someone may be planning a project.
“Intent” means interest in doing something. Intent data uses available research signals to suggest which types of projects people may be considering. For your business, it helps focus marketing on a relevant audience in your service area.
You don’t need to buy a list and figure out what to do next. HD reviews the audience, prepares your message, coordinates outreach, and connects homeowners to a quote or inquiry page.
Picture a homeowner considering driveways and patios.
They may be comparing options, reading about the project, or looking for a contractor. Relevant signals can suggest interest in that kind of work.
After an audience and service-area review, an approved campaign can introduce your business with a postcard and a simple way to request a quote.
Illustrative example. We do not see each person’s exact search history, identify everyone researching, or know for certain who will buy.
An audience is a starting point. An inquiry is a response.
People in an intent audience have not necessarily contacted your company. The campaign helps them take that next step. Your team then confirms fit and follows up.
The surface matters as much as the size of the job.
A driveway, patio, house exterior, and roof can require different services and cleaning methods. A focused campaign helps homeowners ask about the surfaces your company treats, then gives your team a chance to confirm condition, access, the appropriate method, and the final quote.
House washing
Invite homeowners to describe the exterior they want cleaned when house washing is part of your supported service scope.
Roof cleaning where offered
Keep roof cleaning a distinct, contractor-approved service. Your team determines surface suitability and the appropriate cleaning method before agreeing to the work.
Keep the audience focused. Separate residential cleaning services from equipment rentals, pressure-washer purchases, DIY supplies, and commercial procurement. Do not advertise house washing or roof cleaning unless your company offers and supports that scope.
How your pressure washing campaign works.
HD manages audience selection, setup, creative, coordinated outreach, and measurement. Your team owns the homeowner conversation and final project assessment.
- 01
An exterior-cleaning project is being considered
Relevant research can suggest interest in cleaning a driveway, patio, or another offered surface. It does not establish material, condition, or a need for a particular cleaning method.
- 02
Review service and audience fit
We review available coverage against your service area and the residential surfaces your company is prepared to clean.
- 03
Introduce your cleaning service
An approved mailer explains the selected service and gives homeowners a tracked QR route to the next step, without promising a particular stain-removal result.
- 04
Start the existing instant quote
Connect the campaign to your existing pressure-washing quote experience after confirming its homeowner route, supported service options, and campaign setup.
- 05
Confirm surfaces and a suitable method
Your team follows up about approximate scope, current condition, access, and timing, then verifies the appropriate cleaning method and final quote.
- 06
Measure cleaning inquiries
Review attributable visits and submitted inquiries with your team's follow-up. A QR scan alone does not establish a qualified cleaning job or booked service.
Pressure washing:
a project they can picture.
Planning a driveway, patio, or another exterior-cleaning project we offer? Start your quote and let our team confirm the surfaces, scope, and next step.
Two-sided 6×9 creative, customized with your approved branding, services, service area, and a unique QR link to your homeowner destination.
View full-size mailer (opens in a new tab)Use your existing pressure-washing instant quote.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
The existing pressure-washing quote experience helps homeowners select your configured services and explore a preliminary estimate. It supports estimated house or roof areas and outlined or manually entered flatwork areas where configured. Your team confirms condition, access, cleaning method, and final scope.
- Contractor-configured cleaning services, rates, and minimums
- Estimated house or roof areas with a manual fallback where supported
- Homeowner-outlined or manually entered areas for supported flatwork services
- Contractor follow-up to confirm condition, access, scope, and the final quote
Ask to see the pressure washing quote experience Explore the quote tool (contractor product information, opens in a new tab)
Your contractor verifies final scope, measurements, and pricing.
The tool gives homeowners a destination. We manage the campaign around it.
Audience review, creative, outreach coordination, tracking, and campaign management are the service—even when a standalone quote tool is available separately.
Plan the right setup for your businessStart with the right questions.
A useful inquiry helps your team understand the project before the first call. Keep the homeowner’s first step simple.
- Surfaces to be cleaned and the requested service
- Approximate scope and current condition
- Property and water access, where relevant to the contractor's service
- Service location and desired timing
- Homeowner contact information
What your team does next
Confirm the surfaces, materials, condition, scope, and access before agreeing on the work. The contractor selects an appropriate cleaning method and verifies the final quote. An interest signal or online estimate cannot guarantee stain removal or suitability for a particular treatment.
Campaign inquiries go to your approved destination. The campaign review form below goes to HD Precision and is for contractors.
A different QR link.
A clearer connection.
A variable QR code is a unique link printed on each recipient’s mailer. The postcard design can stay the same while the link changes from piece to piece.
When someone scans it, the visit can be connected to that mailer. A completed inquiry can then be connected to the same campaign.
A scan identifies a mailed link, not necessarily the person using it. Shared mailers and untracked responses affect attribution. A scan alone does not prove a sale.One mailer. One trackable path.
- Printed postcardUnique recipient link
- QR scanCampaign-linked visit
- Form submittedAttributed inquiry
Illustrative tracking sequence
Your message can travel together.
Direct mail introduces the project. Optional Meta ads and eligible email outreach can reinforce the same message and point to the same quote or inquiry page.
Meta management · $350/month
Use the same source audience on Facebook and Instagram. Matching and ad delivery vary; not every mailed household will match or see an ad. Advertising spend is additional.
Email campaign · $150/month
Use eligible email contacts from the same source audience, with appropriate permissions and unsubscribe handling. Having an email address alone does not establish permission to send.
They visited.
Keep the conversation going.
Someone can explore your website and leave without filling out a form. Website Visitor Retargeting helps you build follow-up audiences from eligible visits.
A tracking pixel is a small piece of code added to your site. It helps register visits. With visitor matching, some visits can be connected to available contact or household information—even when the visitor does not submit a form.
Optional add-on: $350/month
One visit can lead to another opportunity to be seen.
- Mailers: follow up when an eligible postal address can be matched.
- Meta ads: build an audience for Facebook and Instagram, subject to platform matching and delivery.
- Email: follow up with eligible matched contacts when appropriate permissions are in place.
Some visitors cannot be matched. We review your website setup, available data, privacy choices, and channel eligibility before activation. A matched email address alone does not establish permission to send.
The $350 monthly option is separate from mailer costs, Meta management and ad spend, and the optional email campaign. No tracking is installed or outreach started by this inquiry.
Include it in your planning estimateA clear plan.
A clear monthly cost.
Your campaign includes a clear next step for homeowners: an existing instant-quote experience where supported, or a contractor-branded lead-generation landing page included with your service.
Campaign management
$650/month
Core managed service
- Audience selection and review
- Campaign setup and creative
- Approved daily mail workflow
- Included conversion destination
- Variable QR and inquiry tracking
Direct mail
$1.50/mailer
Based on approved mail volume
- Two-sided 6×9 postcard
- Your branding and call to action
- Unique tracking link per piece
Meta management
$350/month
Optional · ad spend additional
- Facebook and Instagram
- Same source audience as mail
- Subject to platform matching
Email campaign
$150/month
Optional · eligible contacts only
- Same source audience
- Appropriate email permissions
- Unsubscribe requests honored
Visitor retargeting
$350/month
Optional · separate from Meta
- Website tracking pixel setup
- Visitor matching
- Eligible audiences for follow-up
Plan your monthly budget
Estimated monthly total$1,400$650 + $750 in mailPlanning example, not a charge. Excludes Meta ad spend and any applicable taxes. Audience size and custom scopes need a campaign review.
Request a Campaign Review.
Tell us about your pressure washing business and where you work. We’ll review the available audience, your project focus, and the best next step for homeowners.
- 1 Share your industry and service area.
- 2 Review audience fit, creative, and budget.
- 3 Approve a campaign before any launch.
This form goes to HD Precision for a contractor campaign review. It does not create an account, start billing, launch outreach, or submit a homeowner project.
Pressure washing campaign questions.
Can the campaign use our existing pressure-washing instant quote?
Yes. We retain that existing quote path and confirm the correct homeowner destination, service options, and setup during campaign review. Your contractor setup determines which services and estimate options homeowners see.
Can we focus on driveways and patios?
Yes. The proposed campaign can focus on those residential surfaces when they match your offering and audience coverage is available. House washing and roof cleaning should appear only when your company offers and supports those services.
Does a quote guarantee that every stain can be removed?
No. The contractor needs to assess the material, current condition, treatment suitability, and scope. Neither intent data nor an online quote establishes a guaranteed cleaning result.
Will roof-cleaning inquiries be treated as roofing replacements?
No. Roof cleaning is a separate service where offered by the cleaning contractor. A cleaning inquiry does not establish roof condition or replacement need and should follow the approved cleaning-service path.
What is the website tracking pixel option?
Website Visitor Retargeting is an optional $350/month add-on, separate from Meta management. A small tracking tag on your site helps register eligible visits. Visitor matching can connect some visits to contact or household information, even without a form submission. Available matches can support mail, Meta and eligible email follow-up. Matching is not guaranteed, and setup, permissions and channel eligibility must be reviewed. Mailers, Meta management and ad spend, and email campaign fees remain separate.
Do I need an instant-quote tool?
No. Where a supported instant-quote experience already exists, we can use it. Otherwise, your managed campaign includes a contractor-branded landing page that helps homeowners request an estimate or consultation.
Is the landing page included?
Yes. For campaigns without an existing supported instant-quote experience, a contractor-branded lead-generation landing page is included with the managed service. It is a focused campaign destination; it does not include a full business website, unlimited revisions, or custom estimating software.
Looking for HD Workspace?
Our roofing software and property-intelligence product is separate from managed intent campaigns. Workspace currently focuses on roofing in Texas and Florida, with local coverage confirmed by area.